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Energy Minister Jack Keir is supportive of the program, and praised the initiative. "On Earth Day, many of us reflect on how we can lessen our impact on the environment," Keir said. "Efficiency NB has provided the information and an incentive for each and every household to easily participate in reducing energy consumption and greenhouse gas emissions, which are key components of this government's Climate Change Action Plan."

A $2 instant rebate coupon is now available at participating grocery stores, department stores, home improvement centres, and hardware stores across the province, and may be used against the purchase of Energy Star® qualified CFL products until May 30.

"Switching to CFL products is one of the easiest ways you can reduce your household energy consumption," said Elizabeth Weir, Efficency NB president and CEO. "If everyone does a little, it can add up to a lot. Replacing the four most used bulbs in your home will save you about $22 in annual electricity costs. And if 15 per cent of New Brunswick homes participate in this way, it will reduce electricity usage by 11 million kilowatt hours a year."

The agency partnered with NB Power, Saint John Energy, and municipal electric utilities in Perth-Andover and Edmundston to include an insert in April power bills for all New Brunswick households.

The insert provides information about CFL lighting products and the in-store rebate program.7

"Replacing lighting is a great first step," Keir said. "I encourage homeowners, businesses and industrial operations to contact Efficiency NB for information on incentives and programs available to help with efforts to increase energy efficiency."

Efficiency NB offers advice and practical solutions to use energy more efficiently, make better energy choices, manage energy expenses, and lessen the impact of energy use on the environment. For more information on Efficiency NB and its programs and services, visit its website at www.efficiencynb.ca, or call 1-866-643-8833.